Troy Muir

StackOverlap is led by Troy Muir — a marketing technology and operations executive with over 20 years of experience building, optimising, and transforming enterprise martech stacks across some of Australia and the worlds most recognised brands.

How To Avoid A PR Meltdown On Socials

🫠 + Elon's New Video Play: "Xoom"? 🤨

Solo Stove And Snoop Are Back With 'Blunt Marketing'

🌿 No Lie - No Smoke 💨

How To Deploy Psychological Design To Sell

🧑‍🎨 And Still Live With Yourself 🙈

For Real, X is Suing Advertisers For Not Advertising on X

📺 And The CEO's YouTube Rant 🙈

Sunday Brunch Wrap - 28th July 2024

🥫 How Deadpool And Heinz Are Killing it 🥷

Guerrilla Focus Groups

🪖 Powerful User Insights For Pennies 🤫

Brand "Story": Bullsh*t or Brilliant?

🧙‍♂️ 30% Conversion Increase Says Its Worth Knowing More ✍️

Sunday Brunch Wrap - 7th July 2024

🙅‍♂️ Two-thirds Of Brands Bankroll Misinformation

Spotify Wrapped Secrets

🌯 How 425 Million Tweets Happen Every Year 🎶

Code-based Couture

🤖 Can Virtual Influencers Work For Your Brand?

Who's Down With UCG?

📸 Yeah You Know Me!

Sunday Brunch Wrap - 9th June 2024

Boring WIP Today? CEO Suggest You Send Your AI Stand-In Along

Wanna Watch Me Dance?

🫣 Some Things You Can't Unsee...

The 3 Principles To Creating A Perennial Seller

🤑 Make Products That Sell Themselves For Decades

Does “Pay-What-You-Feel” Actually Work?

💸 You're Missing Out On More Than You Might Think

Sunday Brunch Wrap - 19th May 2024

😰 Marketing Budgets Are Tanking and AI Is Finding Strava Cheats 🏃🏻‍♂️

The Puppet Master's Playbook

🧠 Steal This Stanford Professors 3 Stage Model

Sunday Brunch Wrap - 5th May 2024

🔗 LinkedIn Coming for Elon and Is Segment, Target, Position Over?!? 🤷

Can You Survive in Gunkville?

👨‍🦲 Steal Bezos' Strategies for Innovating and Winning

Not Just A Pretty Billion-Dollar Face

How To Steal Ryan Reynolds' Advertising Genius For Yourself

Moving From Novice to Marketing Master

🧠 Proven Step-by-step Guide to Mastering and Applying Knowledge 🚀

Let's Get Freaky

🥴 How "Unhinged" Brands Are Winning And You Can Too 🥜

It's Hard To Say No to Free

🦉 How Duolingo Roasted TikTok And Grew To 600 Million Users 🤳

From Limitation to Innovation: The 'Inside the Box' Method

💪 Achieving more with less through strategic focus 🎯

Virtuous Circles - Strategic Brilliance or MBA Delusion?

🎡 How to Create a Perpetual Growth Machine in Your Business