Marketing Operations

A Better Marketing Operations Management Model

Marketing operations management is overdue for a better model: one that treats the martech stack as a portfolio of capabilities, not a pile of platforms, tickets and renewals. For many marketing techn

Martech Leadership Featured

Where Digital Marketing Technology Adds Value in 2026

Digital marketing technology adds the most value in 2026 when it helps marketing leaders make better decisions, remove operational drag and prove commercial impact without expanding the stack for its

Martech Stack Audit

How Marketing Technology Became a Cost Problem

Marketing technology did not become a cost problem overnight. It became a problem, one renewal at a time. A team needed better email personalization, so they bought a platform. Sales wanted cleaner le

Marketing Operations

What Great Marketing Operations Looks Like in 2026

Marketing operations used to be treated as the team that built emails, fixed forms, routed leads, and kept campaign chaos from spilling into public view. In 2026, that definition is too small. Great m

Marketing Operations Featured

The First 90 Days as a Martech Leader: Audit Before You Buy, Consolidate or Rebuild

New martech leaders should not begin by buying tools or ripping out platforms. The first 90 days should create a trusted baseline of capability, ownership, overlap and risk.

Articles Featured

The rise of agentic AI: How autonomous systems are reshaping marketing technology

Agentic AI promises transforming marketing technology, driving operational efficiency, and enabling autonomous campaign execution beyond traditional legacy tools, but at what cost.

Articles Featured

How to Conduct a Martech Stack Audit

A Martech Stack Audit is the best way to find opportunities for consolidation and cost savings within your marketing technology stack, but with out the right process you can waste even more time and effort. TL;DR: A martech stack audit identifies redundant tools, wasted spend, and consolidation opportunities across

Articles Featured

Part III: The Machine I Built To Kill The Overlap Tax

👉 Meet StackOverlap: Your T-800 Martech Budget Waste Terminator 😎

The Ladder Archive

Let's Put “Delve” To The Sword

The “Show Don’t Tell” Approach To Make AI Work For You

Reverse Benchmarking: How To Avoid A Perfectly "Mid" Buyer Journey

🔎 How "Best Practice" Becomes A Race To The Middle 🤨

Welcome To The Age of the Influencer CEO

🤥 Plus 73% of AI Startups Are Lying To You, OpenAI's App-killing Phone, and 10 GTM Fixes You Can Ship This Week ✅

The Ladder Archive

The Graveyard of Half-Finished Brilliance

Why the AI Era Belongs to the Restless Generalist

The Ladder Archive

Part II: Two Doors, No Good Options

A $40K Consultant or a DIY Spreadsheet. Pick Your Poison.

The Ladder Archive

The Great Agentic Head-fake 🤖

What's Real in Agentic AI and What Is Needed For True Agentic Help

The Ladder Archive

Part I: The Spreadsheet From Hell

I Told the CFO They Were Different Tools. They Weren't.

The Ladder Archive

You’re Not an Imposter. You’re Just Listening to Evangelists.

That knot in your stomach is not the bad signal you think it is

Martech Stack Audit

70% of Your Martech Stack Is DOA

💀 And It’s Killing Your Credibility, Not Just Your Budget 🚨

Marketing Operations

Shadow AI: The Quiet Rebellion Inside Your Business

Why Your Smartest People Are Using AI Behind Your Back, And What To Do About It

Marketing Operations

You're Overcomplicating This, I Promise

🏗️ Have You Built Yourself a Prison of Automation Complexity? 🔒

"Back To The Future" of Customer Data

♻️ How Composable Can Get That Expensive Ferrari Out of First 🚗

Dark Social: The Goth NightClub Your Analytics Can't Get Into

🧛 But Your Marketing Team Absolutely Can 🪩

Lasers, Chandeliers and Flashbulbs

💡 The Ultimate Marketing Comms Model For Growth 🌟

Creator, Coder, Closer: The Three Archetypes of High-Performing Marketing Team

🧑‍🧒‍🧒 Do You Have All Three In Your Team? 🧑‍🧑‍🧒

Sh*t Delivered At The Speed of Light, Is Still Sh*t

🦾 Is Agentic AI Marketing Really Here and What To Do About 🤨

Product-Market Fit: It Is Really The Holy Grail?

🤷‍♂️ What It Is, How To Get It and Is It Even Worth It?🤨