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Troy Muir

Troy Muir

StackOverlap is led by Troy Muir — a marketing technology and operations executive with over 20 years of experience building, optimising, and transforming enterprise martech stacks across some of Australia and the worlds most recognised brands.
Melbourne
The Top Secret Top Four

The Top Secret Top Four

🧠 Lesser-Known Biases to Select, Seduce and Sell 🤐
07 Mar 2024 8 min read
Leadership, without the self-loathing and becoming a beige robot

Leadership, without the self-loathing and becoming a beige robot

😱 Your four simple principles for success
29 Feb 2024 10 min read
Tesla, Netflix and Apple's Deep Ocean Diving

Tesla, Netflix and Apple's Deep Ocean Diving

📖 How to create new markets and render your competition irrelevant
22 Feb 2024 10 min read
Nintendo, rats and rewards

Nintendo, rats and rewards

🎮 How gamification will level-up your brand
15 Feb 2024 9 min read
Create marketing objectives that are worth a damn

Create marketing objectives that are worth a damn

And no revenue is not one 🤦
08 Feb 2024 8 min read
Thinking In Bets by Annie Duke - A No-Look Book Summary

Thinking In Bets by Annie Duke - A No-Look Book Summary

Stop Making "Bad" Decisions and Pick "Winners"
01 Feb 2024 11 min read
Base Rate Neglect

Base Rate Neglect

🧠 What Brad Pitt Can Show You About Picking Winners
25 Jan 2024 9 min read
Traction by Gino Wickman - A No-Look Book Summary

Traction by Gino Wickman - A No-Look Book Summary

📖 The blueprint to unlock your 2024 goals 🔓
18 Jan 2024 9 min read
In Group Favouritism

In Group Favouritism

🧠 How to make your brand a cult, the Mean Girls way 📚🎒
11 Jan 2024 9 min read
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