Troy Muir

StackOverlap is led by Troy Muir — a marketing technology and operations executive with over 20 years of experience building, optimising, and transforming enterprise martech stacks across some of Australia and the worlds most recognised brands.

Articles Featured

Part III: The Machine I Built To Kill The Overlap Tax

👉 Meet StackOverlap: Your T-800 Martech Budget Waste Terminator 😎

The Ladder Archive

Let's Put “Delve” To The Sword

The “Show Don’t Tell” Approach To Make AI Work For You

Reverse Benchmarking: How To Avoid A Perfectly "Mid" Buyer Journey

🔎 How "Best Practice" Becomes A Race To The Middle 🤨

Welcome To The Age of the Influencer CEO

🤥 Plus 73% of AI Startups Are Lying To You, OpenAI's App-killing Phone, and 10 GTM Fixes You Can Ship This Week ✅

The Ladder Archive

The Graveyard of Half-Finished Brilliance

Why the AI Era Belongs to the Restless Generalist

The Ladder Archive

Part II: Two Doors, No Good Options

A $40K Consultant or a DIY Spreadsheet. Pick Your Poison.

The Ladder Archive

The Great Agentic Head-fake 🤖

What's Real in Agentic AI and What Is Needed For True Agentic Help

The Ladder Archive

Part I: The Spreadsheet From Hell

I Told the CFO They Were Different Tools. They Weren't.

The Ladder Archive

You’re Not an Imposter. You’re Just Listening to Evangelists.

That knot in your stomach is not the bad signal you think it is

Martech Stack Audit

70% of Your Martech Stack Is DOA

💀 And It’s Killing Your Credibility, Not Just Your Budget 🚨

Marketing Operations

Shadow AI: The Quiet Rebellion Inside Your Business

Why Your Smartest People Are Using AI Behind Your Back, And What To Do About It

Marketing Operations

You're Overcomplicating This, I Promise

🏗️ Have You Built Yourself a Prison of Automation Complexity? 🔒

"Back To The Future" of Customer Data

♻️ How Composable Can Get That Expensive Ferrari Out of First 🚗

Dark Social: The Goth NightClub Your Analytics Can't Get Into

🧛 But Your Marketing Team Absolutely Can 🪩

Lasers, Chandeliers and Flashbulbs

💡 The Ultimate Marketing Comms Model For Growth 🌟

Creator, Coder, Closer: The Three Archetypes of High-Performing Marketing Team

🧑‍🧒‍🧒 Do You Have All Three In Your Team? 🧑‍🧑‍🧒

Sh*t Delivered At The Speed of Light, Is Still Sh*t

🦾 Is Agentic AI Marketing Really Here and What To Do About 🤨

Product-Market Fit: It Is Really The Holy Grail?

🤷‍♂️ What It Is, How To Get It and Is It Even Worth It?🤨

Watches In Space and Ancient Oak Barrels

⌚️ The Power of Costly Signalling 🤩

TikTok Tug-of-War: Why Frank McCourt Wants In

🛠️ And Why Joyful Work Creates Pricier Products 🤑

Anthropic’s AI Can Control Your Mouse

🦾 And Everything Will Be Fine 😬

Volkswagen Just Made Dads The World Over Happy

☠️ And How Ritson Missed The Mark On Liquid Death

Hand Over The Phone Kid: Teens Get New Rules For Instagram

🤖 And OpenAI Just Took Care Of Your Physics Homework

Australia Is Banning Kids From Socials

🤬 Why 80% of Your TikToks Are Flops

Canva’s 300% Price Hike & Liquid Death’s Icy Send-Off

💀 It's Cold And Expensive Out There