Martech Stack Audit - Stack Overlap Blog

Sign in Subscribe

Martech Stack Audit

A collection of 6 posts

A Better Marketing Operations Management Model

Marketing Operations

A Better Marketing Operations Management Model

Marketing operations management is overdue for a better model: one that treats the martech stack as a portfolio of capabilities, not a pile of platforms, tickets and renewals. For many marketing techn

How Marketing Technology Became a Cost Problem

Martech Stack Audit

How Marketing Technology Became a Cost Problem

Marketing technology did not become a cost problem overnight. It became a problem, one renewal at a time. A team needed better email personalization, so they bought a platform. Sales wanted cleaner le

How to Conduct a Martech Stack Audit

Articles Featured

How to Conduct a Martech Stack Audit

A Martech Stack Audit is the best way to find opportunities for consolidation and cost savings within your marketing technology stack, but with out the right process you can waste even more time and effort. TL;DR: A martech stack audit identifies redundant tools, wasted spend, and consolidation opportunities across

Part II: Two Doors, No Good Options

The Ladder Archive

Part II: Two Doors, No Good Options

A $40K Consultant or a DIY Spreadsheet. Pick Your Poison.

Part I: The Spreadsheet From Hell

The Ladder Archive

Part I: The Spreadsheet From Hell

I Told the CFO They Were Different Tools. They Weren't.

70% of Your Martech Stack Is DOA

Martech Stack Audit

70% of Your Martech Stack Is DOA

💀 And It’s Killing Your Credibility, Not Just Your Budget 🚨