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Troy Muir

01
Apr
The First 90 Days: A Marketing Ops Leader’s Guide to the Tech Stack

The First 90 Days: A Marketing Ops Leader’s Guide to the Tech Stack

Stepping into a new role as the Head of Marketing Operations or RevOps Director is a high-pressure balancing act. You
5 min read
30
Mar
Martech Stack Rationalisation: How to Cut Waste Without Killing Efficiency ✂️

Martech Stack Rationalisation: How to Cut Waste Without Killing Efficiency ✂️

For Chief Marketing Officers (CMOs ) and VPs of Marketing facing tightening budgets, the pressure to reduce software spend is immense.
4 min read